SALE PENDING: Heating Technology Design & Distribution

Located in the Intermountain West, the company designs and distributes a variety of residential and commercial heating products. They have built a strong customer base of both residential end-users and builders as well as commercial builders and installers. The company’s product strategy consists of partnering with manufactures to resell products under existing trade names or under a private label and pursuing selected manufacturing of products.

The company has invested heavily in building a technology platform to drive brand awareness, educate customers, efficiently and effectively process orders, and manage customer relationships, dealer networks, inventory, shipping and project collaboration. They own a large swath of industry-related internet domain names and enjoy top ranking on Google, Bing and Yahoo for popular search terms. They are an efficient and effective organization that aggressively pursues, implements and leverages new technologies.

The company is well-situated to capitalize on the growth in their sector — product penetration remains relatively low in the United States and there is ample opportunity to expand and capitalize on the nascent market through education about the products’ ease of installation, energy-saving attributes and environmental contributions. Expanded distribution channels, both direct and through resellers, could add to revenue.

They attribute 2022’s strong growth to payoff from strategic initiatives like increased targeted marketing, geographic focus and endemic growth, which were achievable without a commensurate increase in expenses. Early 2024 sales indicators look very strong and sales projections for 2024 will equal or exceed 2023 total gross sales and EBITDA.