SOLD: Residential HVAC Sales, Service & Repair

Winning work through both long-time loyal customers and new ones, this residential HVAC company experienced 20 percent year-over-year growth as a direct result of investment into sales, service and technical education leveraging Praxis training. Their strategic customer segmentation strategy targeted the residential repair and replacement market, which offers high margins. Ongoing growth can be realized with a bigger ad spend. Today, the company invests 1 percent of total sales in advertising.

The company focuses on repairs and replacement of residential heating and cooling systems, and, to a lesser degree, new construction. A small portion of their revenue comes from the commercial market. Serving customers since 1994, they have built their reputation on integrity and fair pricing. Today, they are a team of six with four full-time techs.

The company operates from a residential-zoned home and large garage, adjacent to two additional home-based businesses. The residence’s main floor provides office space, a conference room and a kitchen. The garage houses all inventory and tools.