SOLD: Utah County Independent Fitness & Wellness Studio

This independent health studio offers high-quality, affordable fitness services to its members. They offer private and semi-private personal training and nutritional counseling with a focus on wellness. The business derives most of its revenue from personal training, charging $45-60 per hour, with most members buying a 48-session package. Employees include an administrative person as well as trainers who are all 1099 independent contractors.

The owner has made a significant investment (over $145,000) in equipment and build-out for the 5,500 square-foot space. There is also value in their concept — a unique combination of wellness, fitness and nutrition — that makes this much more than just a gym. A new owner could combine this approach with other fitness concepts like CrossFit to increase their services and attract new members.

The current owner invested in a marketing blitz in January 2023, resulting in a healthy surge in memberships — from 88 to 213 annual members. They have a strong social media presence and are located in one of the fastest-growing areas of the state. The current owner would like to stay on as a trainer, and would also sub-lease space for her non-competitive, synergistic project.